Our Plan
To achieve AwkTalk's goals, we implemented a full-scale digital marketing strategy that included:
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Meta Ads: A combination of Facebook and Instagram ads targeting specific audiences in the CelebrateOne areas.
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Google Ads: A multi-campaign Google strategy designed to capture search intent and drive traffic across various educational topics.
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YouTube Campaign: Targeted video ads to engage users and promote educational content.
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Media Buy Campaign: Collaborating with Columbus Black and iHeart Radio, we launched both radio and digital ads to reach a wider, culturally relevant audience.
Our strategy was rooted in extensive market and competitor research. Using proprietary market software, we conducted in-depth keyword and topic research to inform the creative direction of our campaigns and optimize ad performance across all platforms.
Our Results
The results of our efforts were outstanding, with impressive metrics achieved within the first three months:
Our Charge
To design and implement a strategic, multi-channel paid campaign to drive brand awareness for AwkTalk and increase website traffic, with a goal of fostering long-term engagement and support for educational efforts on sensitive topics.
Cost Per Click (CPC)
as low as $0.02 per search
result during the first 30 days.
Over 10,000 website views within the initial 30-day period.
More than 1 million impressions from Google Ads alone in the first three months.
This comprehensive approach has established a strong foundation for future campaigns, using the data and insights gained to refine and optimize for continued success.
