The Saunders PR Group has been a partner with CelebrateOne since the inception of CelebrateOne. We have created comprehensive campaigns, branding, creative concepts, media buys, partner outreach, videos and the development of safe sleep campaign strategies to reduce infant deaths. Whether it's targeting the African American community, as African American babies are dying at three times the rate of other babies in our community, making sure our videos are in multiple languages and culturally relevant, driving community engagement, media buys, earned media and social media, we create and execute robust and comprehensive campaigns that remind families to always practice the ABCs of safe sleep.

 

Our Charge

Create and execute a comprehensive campaign to help increase education and awareness of Celebrate One, Columbus' Infant Mortality efforts to reduce infant death in Central Ohio. 

 

Our Results 

The Saunders PR Group was responsible for creating and executing a comprehensive campaign strategy  that included identifying audiences, leading and conducting focus groups, developing messaging, developing and managing a comprehensive media buy and executing creative development of the Safe Sleep Campaign and Real People Real Stories campaign.

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